Nielsen Innovate Investment Fund will invest NIS 2 million in Israeli startup Pudding

The Nielsen Innovate Investment Fund from Caesarea, which invests in young companies engaged in technology development for the worlds of advertising, marketing, media and retail, has announced a NIS 2 million investment in Israeli startup Pudding.
Ai Pudding (formerly nowtecc) helps marketing professionals turn intuitive success into a method. The Artificial Intelligence platform provides insight into creative performance and answers real-time questions to identify the most influential elements within the creative content and messages that marketing people use.
Pudding is focused on analyzing marketing creative content with a focus on social networks - Facebook, Instagram Twitter and Tick Talk, and in the future intends to decode all digital worlds including direct online mailing, streaming and online advertising on online commerce sites.
Anastasia Lugbinenko explains: Our inclusion in the incubator will allow us direct access to the global Nielsen, the world's leading media research and marketing company. With this collaboration, we can more easily reach other large media entities in the US and integrate our technology with their products.
Nielsen Innovate CEO Dov Yarkoni said: "Pudding operates in the core areas of our media arm of the investment industry. The company is addressing a huge need in the field of advertising effectiveness in particular and advertising effectiveness in general, and is at a stage where we can achieve great added value for it. "
The company was founded at the end of 2017 by founders Tal Yahav and Anastasia Logbinenko, engineers in their training who specialize in data analysis. The company that operates the Nielsen Greenhouse in Casaria is currently recruiting new employees in computer vision and business development.