Shoofra Opens New Store at Israel’s Golden Mall, Investing NIS 1 Million

 Shoofra, the Israeli footwear retailer known for its colorful, original designs and distinctive shoe brands, has opened a new store on the newly inaugurated floor of Golden Mall in Rishon LeZion.

The 170-square-meter store represents an investment of approximately NIS 1 million and marks the 21st branch in the Shoofra retail chain.

The new store was designed by Asia Nekrasov of ZA Design Studio and Rita Reichlin of Marmita Studio. It offers a wide selection of footwear in sizes 36 to 46, alongside Shoofra’s own bag brands and a dedicated section featuring discounted and clearance models.

Shoofra specializes in distinctive, colorful footwear and niche shoe brands that stand out for their manufacturing techniques, choice of materials and contemporary fashion-oriented designs.

The opening is part of the ongoing development of Golden Mall’s new floor, which aims to expand the shopping center’s retail offering with a mix of international labels and quality Israeli brands.

Tal Gindi Friedman, co-owner of Golden Mall, said:

“We are delighted to welcome Shoofra to the new floor of Golden Mall. Shoofra is a uniquely distinctive Israeli brand that fits well with the mix of stores on the new floor. The floor combines leading international brands with high-quality Israeli brands, to provide visitors with a diverse and up-to-date shopping experience.”

The new branch strengthens Shoofra’s physical retail presence and adds another Israeli fashion brand to Golden Mall’s expanding retail mix.