Masco Corporation acquired the Israeli startup SmarTap

Masco Corporation (NYSE: MAS) has acquired the Israeli startup SmarTap, part of the portfolio of venture capital fund Terra Venture Partners. Masco, a Fortune 500 company, is a global leader in the design, manufacture and distribution of branded home improvement and building products with well-known brands including Hansgrohe®, Delta®, Behr®, and more.
SmarTap, founded in 2010, has developed an innovative interconnected shower system that connects the bathroom to the smart home. The smart shower provides a unique personalized shower experience including pre-set scenarios of temperature, flow, and volume, control via a smartphone app or voice control, bath auto-fill, and enhanced safety features. The patented technology includes proprietary sensors and algorithms. In addition, the SmarTap system enables significant water and energy savings.

Terra Venture Partners, an Israeli venture capital fund that invests in early stage start-ups disrupting traditional industries (including construction tech, agri-tech, transportation, healthcare and environment) invested in SmarTap's seed round and in all subsequent investment rounds.

Astorre Modena, Managing Partner at Terra Venture Partners: “We congratulate Asaf and his team for this great achievement. After many years of intense work, we are convinced that together with the buyer, we will see another first-class technology from Israel becoming a leader in global markets. ”