Changan Launches Strategic Consolidation Under "China Changan Automobile Group Co., Ltd."

Changan, one of the world's largest and most advanced automobile manufacturers, has announced the consolidation of all global operations under a new umbrella entity: China Changan Automobile Group Co., Ltd. This strategic move marks a significant milestone in the company's transformation into a unified global player with a clearly defined international growth roadmap.

Headquartered in Chongqing, China, Changan currently boasts a production capacity exceeding 2.6 million vehicles per year, and operates a global network of R&D centers, engineering divisions, logistics systems, financial services, and smart mobility solutions. The company employs approximately 80,000 people worldwide and holds assets valued at over 210 billion yuan.

Changan identifies international markets—including Israel—as a core pillar of its growth strategy, citing the country's rapid adoption of electric vehicles (EVs) and transport innovation as a compelling opportunity for expansion.

Strategic Goals Through 2030

Changan unveiled a set of bold targets for the coming years, centered on green mobility, technology leadership, and global market share:

• Repositioning as a Global Automotive Powerhouse
  Aiming for a unified strategy that delivers added value to customers and partners across the globe.

•  Sales Growth to 5 Million Vehicles by 2030
  Including 3 million green energy vehicles (EVs, PHEVs, REEVs).
  International markets are expected to contribute 30% of total global revenue.

• Massive Investment in Tech & Smart Vehicles
  Emphasis on software innovation, autonomous driving, connectivity, and digital ecosystems.

• Brand Expansion with a Focus on Israel and Strategic Markets
  Special attention given to Changan and Deepal—both of which are imported to Israel by Traffic Devices.

Stronger Position in Israel

Zvi Neta, Chairman of Traffic Devices Group, which imports Changan and Deepal into Israel, praised the move:

“The organizational merger carried out by Changan constitutes a leap forward in positioning the company as a global, reliable, and leading brand.
This move strengthens the Changan and Deepal offering in Israel, sharpens its advantages as a company with strong financial backing and government support, and positions it as an excellent choice for the Israeli consumer.”

With the Israeli EV market gaining momentum, Changan’s strategic focus aligns with consumer trends and regulatory incentives pushing for zero-emission vehicles. Local industry experts see this development as a major boost for competition, variety, and innovation in the sector.