Fox Group on its way to establishing a new Israeli sports network

Fox Group on its way to establishing a new Israeli sports network. The Harel Wiesel public fashion group will develop a nationally-branded multi-branded network under the name "Just Sport" for professional sports brands.
The new network will open under the ownership of subsidiary Retailors, managed by Dobby Schneidman, which the group has developed over the past year. The concept of the network will be built inspired by sports networks around the world and will include sports products for both athletes and amateur trainers. This allows the group to enter a new field and compete with veteran actresses such as Mega Sports and even in the French Dectlon, which today only markets its discounted home brand.
The chain's first store is expected to open in about two months in Rishon Le-Zion at the G complex near Cinema City. It will include one storey for men and one storey for women and children in an area of ​​800 square meters. In all, the new store will offer six categories: running, training, soccer, basketball, lifestyle and surfing.
It is estimated that four more stores will open in the coming year.
Fox's traditional activities are in the fashion field, but over time it has diversified its portfolio. In recent years, it has expanded primarily through acquiring companies like Integrated or acquiring franchises for international brands such as Urban Outfitters. This is the first time the group has been developing a physical store chain independently since the inception of the Fox fashion brand, which has also expanded into home fashion under the name "Fox Home". Most of the networks it operates are franchises of international companies or acquisitions of Israeli companies over the years. Also, two and a half years ago, the group set up an online trading platform - Terminal X.
However, in light of the erosion of fashion revenues, Fox has already several years ago included in its portfolio also sports activities, which is growing both in the world and in Israel. The number of sports practitioners is growing, as is the penetration of sportswear into the daily wardrobe.