Partner will compensate its customers from the past of about NIS 1.8 million in benefits

Partner will compensate its customers from the past, amounting to a total of about NIS 1.8 million in benefits, including surfing packages and vouchers for exercise. Thus, as part of a settlement agreement, the lawsuit stated that the company violated the spam law. The McDonald's chain will also benefit from the compromise: While most of the compensation will be provided in surf packages for the company's subscribers, some will receive coupons for the purchase of products in the Partner Store, and others will receive coupons for the McDonald's fast food chain. Attorney General Adam Levine of the Rappaport-Levin-Biton law firm will receive NIS 368,000 (including VAT), and each of the three plaintiffs will receive NIS 25,000.
The lawsuit was filed in 2016 alleging that Partner sent promotional messages to its customers without giving their consent, further alleging that Partner did not state that it was an advertisement, and that contrary to the law, customers were not allowed to remove their name from the repository, when customers claimed that even after they requested to remove their name from repositories The company, they continued to receive publications.
The spam law was enacted to deal with the phenomenon of distributing unwanted promotional messages to consumers through text messages or through the mailbox. The law adopted a model known as OPT-IN, which means that companies are allowed to send messages only to those who have agreed to receive promotional messages and endorsed it with their signature (one of the common ways of getting this approval signature is on customer club membership forms).
The compromise that has been accepted by a judgment determines compensation that varies according to the client group. The main component of the compensation includes 30-gigabyte surf packages worth NIS 40 a month, which will offer a partner to its 42.7 thousand customers. This compensation amounts to NIS 1.7 million. Partner customers will be able to join the package on the company's website.
A smaller portion includes subscribers who requested to remove their name from the company's databases, and they still belong to Partner: These subscribers will receive a NIS 40 credit to be divided into two monthly invoices (NIS 20 per invoice). This compensation amounts to NIS 53,760 per 1,344 subscribers.
In addition, the settlement arrangement states quite exceptionally that to 860 subscribers who are no longer part of Partner customers and who have previously sought to remove their names from the repositories - a NIS 50 voucher will be sent for realization on the McDonald's network. Ask what the connection is? The court also asked. The answer he received was that Partner had previously partnered with the fast-food chain and that "group members will benefit from the proposed vouchers and that vouchers cannot be offered that the company does not cooperate with." The fast-food chain appears to be renting out of the compromise, since many are likely to buy in higher amounts than the voucher. This compensation amounts to NIS 43,000.