15,000 drivers will be recruited for a test: will get financial incentive for not entering Tel-Aviv

Ayalon Networks announces the start of a recruitment process for 15,000 drivers who may receive a financial incentive only if they do not enter the Tel Aviv metro during rush hour. Pointer, Fengo and Motorola companies will leverage their customer service to find up to 100,000 drivers, of which 15,000 are said to be in the first beat.
They will monitor the travel of each car owner so that it can be measured when the vehicle traveled into the 4 major cities in Israel, whether it was during rush hour or whether the driver chose to leave the vehicle at home.
Each participant in the experiment will receive a virtual budget of about NIS 4,500 per year, from which amounts will be reduced for travel during peak hours. At the end of the year, he will be credited with all the cash differential he can utilize to pay virtual for the licensing test ("test"). At this point, and for budget constraints, the maximum payment per driver will not exceed the NIS 2,000 per year, even if the driver does not enter the TA area at any hour.
The project will be able to participate in drivers from all over the country, especially those who arrive daily by car to the major metropolitan areas - Haifa, Jerusalem, Tel Aviv and Be'er Sheva - when a widget (app) developed by VIA will allow participants to view their budget in real time. Ayalon, who used to take 3 passengers or more every day (including the driver) in his vehicle, will gain another boost.
Itamar Ben-Meir, CEO of Netivi Ayalon: "Our mission is to create an alternative to private vehicles not only through the handling of public transport infrastructure, but also in managing demand in practice. The project introduces innovative out-of-the-box thinking and encourages collaborative travel that increases the number of passengers in each vehicle, use of public transport, and changing driving hours, through providing incentives for drivers. "
Transport Minister Bezalel Smutrich added: "We have to change our travel habits to make better use of the road, switch to public transport and co-driving and distribute traffic over daytime to ease traffic jams at rush hour."