Yachin Expands “Briaboo” Frozen Herb Cube Range with Two New Mediterranean Flavors

Israeli food manufacturer Yachin has expanded its frozen seasoning cube brand, “Briaboo,” with the launch of two new products: frozen chopped oregano and frozen chopped thyme cubes.

The introduction marks the first time frozen oregano and thyme seasoning cubes have been made available in the Israeli market, offering home cooks a convenient and precise way to add fresh Mediterranean flavors to everyday meals.

Bringing Mediterranean Herbs to the Freezer Aisle

Oregano and thyme are among the most widely used aromatic herbs in Mediterranean cuisine, commonly featured in pasta dishes, Italian sauces, roasted vegetables, casseroles, poultry dishes, and slow-cooked meals.

The new frozen cubes are designed to simplify food preparation by eliminating the need for washing, separating, and chopping fresh herbs. They also help reduce food waste by providing pre-portioned servings that remain available for use whenever needed.

According to the company, the cubes contain no preservatives and maintain the natural aroma and flavor of the herbs.

Convenient Format for Everyday Cooking

Each package contains 10 frozen herb cubes weighing 8 grams each, allowing consumers to use precise quantities while preparing meals.

The frozen format also addresses a common challenge faced by home cooks: fresh herbs often lose their freshness within days of purchase. The new cubes provide a longer-lasting alternative while preserving convenience and consistency.

 Includes Eight Seasoning Varieties

With the addition of oregano and thyme, the Briaboo product line now includes eight frozen seasoning varieties:

• Ginger
• Caramelized Onion
• Garlic (also available in jar format)
• Parsley
• Cilantro
• Basil
• Oregano
• Thyme

Building on a Century of Expertise

Dafna Lior, Vice President of Marketing at Yachin, said the expansion reflects the company’s long-standing expertise in vegetable cultivation and processing.

“Yachin has been a specialist in vegetables for nearly 100 years. The Briaboo frozen herb cube series allows Israeli consumers to benefit from Yachin’s extensive experience and reputation in the vegetable industry through a convenient frozen format,” Lior said.

She added that the range addresses a genuine need in Israeli kitchens by providing a smart, accessible, and practical seasoning solution suitable for both experienced home cooks and consumers seeking quality shortcuts without compromising on flavor.

Locally Grown Ingredients

According to the company, all raw materials used in the Briaboo range are grown in Israel, harvested at peak freshness, and carefully selected before being processed and frozen.

The products are intended to deliver natural flavors and aromas while offering consumers a simple way to enrich a wide variety of meals throughout the day.

Demand for Convenient Food Solutions

The launch comes amid growing consumer demand for convenient cooking solutions that save time without sacrificing quality. By expanding the Briaboo range, Yachin continues to strengthen its presence in the value-added frozen food segment while offering innovative products tailored to modern cooking habits.