"Rami Levy Hashikma Marketing" chain launched a humorous campaign for the younger generation

The "Rami Levy Hashikma Marketing" chain launched a humorous campaign for the younger generation on the digital network for Rosh Hashanah - Rami Levy presents a new technology "I got along with my mother".
The digital campaign presents a situation of lost and hesitant customers before purchasing products, where is each item, what is the best product and what is the best price.
In the campaign, Rami Levy humorously presents a new technological development "Mami serial glasses" that allow the consumer to find the product on the shopping list and thus solves the main problem of the "lost men" in their shopping trip.
Itzik Cohen, the marketing manager of the Rami Levy Sycamore Marketing network, states:
"It's been a long time since the food chains, including Rami Levy Shekma Marketing, have been incorporating advanced technologies in order to improve the shopping experience, from independent cash registers to personal barcode scanners. On New Year's Eve, we found an opportunity to have fun with the idea, to take the topic of technology in the supermarket one step further and present it in a humorous and light way.''