Holmes Place Group will open in Jerusalem it's first fitness club with an investment of over NIS 4.5 million

The Holmes Place Group is coming to Jerusalem for the first time and will open a club of the Icon Fitness chain in the capital, which operates 26 low-cost premium fitness clubs nationwide, with an investment of over NIS 4.5 million.
The Icon Fitness chain from the Holmes Place Group offers a premium fitness experience at a low cost. This is the 57th club of the Holmes Place group that operates 5 different formats nationwide.
The new Icon Fitness Club in Jerusalem, which will open in August, will be located in the Cinema City complex in the city and will cover an area of ​​1100 square meters with a spectacular panoramic view of the entire city.
The new club in Jerusalem combines technological innovation, a gym with advanced equipment, a studio room that includes a large supply of studio classes with the best instructors and in addition virtual studio classes - a wide range of studio classes with the best instructors in the world that are projected on a huge screen. When there is no live lesson, wardrobes, lockers and a young atmosphere.
Towards the opening of the club, the Holmes Place Group has begun a special presale sale and offers monthly subscriptions at attractive prices starting at NIS 99 and as part of the presale: a month at no cost to the first 500 subscribers.
Keren Shatui, CEO of the Holmes Place Group: "We are excited about the opening of the group's first club in the capital city of Jerusalem. Icon Fitness's new club in Jerusalem will offer advanced equipment alongside a studio with a wide range of classes and a young atmosphere, all at attractive prices. As part of the group's growth plan for the coming years, which we announced recently, we will open between 3-4 more fitness clubs in Jerusalem in the near future. "
Icon Fitness's new club in Jerusalem, like the rest of the chain's clubs, offers a variety of subscription routes at attractive prices starting at only NIS 99 per month. Starting with morning subscriptions, no-obligation subscriptions, VIP subscriptions that include entry to all the chain's clubs, and more. Purchases of subscriptions to the icons of the Icon Fitness network, from the Holmes Place Group, are made through the Icon Fitness website at: www. icon fitness.co.il or at 6628 *.
Icon Fitness is a network of fitness clubs nationwide, consisting of 26 clubs (from north to south) belonging to the largest group of fitness clubs in the country, Holmes Place. Icon clubs bring a fresh, young line, innovative and cheap technology - PREMIUM clubs in terms of design, equipment and professionalism at a very high level, but at a LOW-COST price.
The concept of the network focuses on being SMART, SIMPLE, and SEXY when the customer experiences from the moment of registration (simple internet), the entrance (via smart digital gates) to the lockers (which close with the customer's membership card) and the studio lessons (virtual lessons on a giant screen) will be very simple, very Smart, young and sexy.