Partner is strengthening its hold in the retail market: intends to turn service and sales stands into iconz stands

The Partner communications group is strengthening its hold in the retail market through its own mobile phone brand iconz. By the end of 2022, Partner intends to turn a number of leading and central service and sales stands into iconz stands under a new concept. Subsequently, there is an intention to expand the move to a nationwide deployment. The main goal in launching iconz is to focus on the ever-growing accessories market.
Iconz's first booth was launched at the Seven Stars Mall in Herzliya. The stalls that will be branded under iconz in a new design that emphasizes an overall shopping experience that makes the products accessible in an up-to-date and innovative way, will continue to provide service and sales to Partner customers, under the new concept.
Uri Gal, VP of Marketing, Partner: "Partner is today taking the first step in expanding its retail activity in the field of cellular accessories under a new concept.
We emphasize a shopping experience that corresponds with the worlds of fashion and lifestyle and offer a new range of products that appeal to the general public in a strategic location and at attractive prices. "
iconz was established in 2015 with an iconic flagship store in State Square in Tel Aviv and has expanded to 13 points of sale in malls across the country. In 2019, iconz was acquired by Partner and currently serves as the company's mobile accessories and lifestyle arm for the company. iconz specializes in independent design and production of all products, while maintaining quality, long-term durability, attractive price and trends.
Partner will expand the range of iconz products currently sold at stalls and will offer at competitive and attractive prices covers for laptops and headphones, screen protectors, straps for smart watches, charging products, car products, a line of audio products such as speakers, headphones and more. In addition, the company will also offer lifestyle products such as purses, pencil cases, notebooks, cups, thermal bottles and more.
At the same time, Partner is also launching a new online store for iconz today that will include a wider collection of products, in order to cater to a wider audience.