Another price increase: packing salty Abadi cookies will cost more by about 7%

Another price increase that will take effect this weekend: the price of packing salty Abadi cookies will increase by about 7%, which means an outrageous price to the consumer of about NIS 50 per kilo of Abadi cookies. A pack of eight bags of 40 grams each, will jump by almost 29%. Most consumers are unaware of the fact that the one behind the sharp rise in prices is the well-known tea company Wisotski, which is the sole distributor of Abadi products, which also enjoys its profits.
At the beginning of the week, we published in Walla about the rise in the prices of "Shimrit" products by up to 30%, including butter substitutes and chilled dough. According to the information in Walla's possession, the person behind the increase in prices is Strauss, the exclusive distributor of Shimrit products, which is also cutting a handsome coupon from the profits.
The losing practice of companies under the public eye, such as Wissotzky and Strauss, using a brand of small manufacturers and hiding behind its slender shoulders, is common. A senior food market official told us: "How easy it is to put a small producer as cannon fodder for a giant company that wants to rake in profits."
Wissotzky (just as in the case of Strauss and Shimrit Products), is the sole distributor of "Abadi" and to a large extent also has an opinion, but since the public is not aware of this, the rage over the rise in prices will not be directed at it.
According to the price list that Wissotzky passed on to retailers, the price increase includes not only the 400-gram packages of Abadi cookies and packages, but also cookies in the shape of wiping sticks that will increase by 6%, and "tiny" Abadi cookies by about 16 percent.