L'Oreal announced a new multi-year partnership in research and technology with Israeli Brizometer,

L'Oreal announced today (Wednesday) a new multi-year partnership in research and technology with Brizometer, one of the most innovative and accurate climate-tech companies in the world. Brizometer, based in Israel, is a leader in the field of environmental information on air quality, pollen and fires. Its main goal is to improve the health and safety of billions of people around the world by providing accurate environmental data and accurate insights, enabling action to be taken.
Through this multi-year partnership, L'Oreal and Brizometer will integrate their expertise in skin aging and environmental sciences in order to develop an exclusive technological platform (exposum) that will enable the development of beauty industry products designed for skin care, influenced by climate and weather. (Exposome - the total environmental exposure that affects a person's health and skin throughout his life). This partnership will provide new insights into how the environment affects skin aging, and will ultimately provide new services to consumers around the world that will address their skin needs with personalized routines and lifestyle tips. "By leading the world in climate technology (air quality forecasting technology). By combining our historical expertise in skin care sciences with the innovative Brizometer technology platform, we will provide our consumers all over the world with new services and practical tips for their skin care routine to combat environmental impacts," says Barbara. Barbara Lavernos, Vice President in charge of research, innovation and technology at L'Oreal.
"Strengthening our collaboration with Brisometer, the world leader in air quality, is important and vital to expose the links between skin aging and environmental exposure, such as allergens, UV radiation, and air pollution. This collaboration will allow us to provide new services that can provide grooming routines. The most precise and highly customized skin, give lifestyle advice, and will ultimately help people live healthier lives in any outdoor environment in which they live, "says Gib Balosh Guive Balooch, head of the global technology incubator for research and innovation at L'Oreal.
"We at Brizometer are excited to continue to grow our partnership with L'Oreal, the world's leading beauty company. Their deep values ​​in science, technology and innovation are in line with our values ​​in the fields of air quality and environmental sciences. We are very excited about the collaboration between the two companies. The impact of the environment on skin aging, and in line with the development of new products, "said Ren Corber, CEO of Brizometer.