Startup Anyword has raised $ 21 million led by Innovation Endeavors

Startup Anyword has raised $ 21 million led by Innovation Endeavors, which is leading a second round of fundraising for the company and with the personal participation of senior executives at high-tech companies, including Tomer Cohen, chief product officer at LinkedIn, Yossi Matias, Google vice president, Omri Kaplan, co-founder of Iron Source, Amir Orad, CEO of Science, Nir Eyal, best-selling author Hooked, Michael Ronen, President of Branded, Howard Lerman, CEO of Yext as well as Lead Capital and Gandyr Ventures.
Anyward develops an artificial intelligence platform that formulates text for articles, ads, social media posts, marketing e-mail and landing pages. The algorithm developed by the company prepares text or article of any length based on keywords, crawling specific sites and free text from the Internet while editing and processing them into a new document. The platform is used by about 1,000 companies, including Ted Baker PetCareRx and Condé Nast. The technology is used by them to produce and tailor texts to specific audiences by ages and other cross-sections to generate more sales.
Anward was founded by Yaniv Makover, who serves as CEO, and Adam Barry, VP of Research and Development, and has raised $ 30 million since its inception, including the current round. The company has 50 employees in Tel Aviv and New York. The investment funds will be used by the company to develop the platform, expand it from English to French, Spanish, German, Italian and other languages, and to expand the Israeli development center and recruit new employees.
"Every day, more than a billion different marketing messages are created and published on digital channels around the world," says Makover. "Marketing and sales people are trying to crack what is the right message that will motivate prospects to read and act. We know how to do this with early prediction of what message and message will go to which audience. In a few years content created with artificial intelligence will become the norm. Writers will guess less and use more data to build. Messages effectively. "
 Following the recruitment process, the company's board of directors will expand with Tomer Tagrin, CEO of the e-marketing platform Yotpo, in addition to Rick Scanlon and Dror Berman, founding partners of Innovation Endeavors.