Iron Source, led by Tomer Bar-Ze'ev acquires Israeli startup Bidalgo

Iron Source, led by Tomer Bar-Ze'ev, CEO and co-founder, continues its acquisition campaign and acquires Bidalgo - a company that provides app developers, such as Google and Facebook, with a platform for managing their media buying. Iron Source and Bidalgo have not released details The deal. Iron Source shares are down 0.1% on NASDAQ.
Bidalgo was founded in 2010 by the CEO of Plai Barry, Mor Barry, Oded Fried and Niv Yemini. It has offices in San Francisco, London, Korea and Ramat Gan. Bidalgo has signed partnership agreements with Facebook, Google, Apple, Snapshot, etc. The company manages, through the platform, media purchases worth $ 1 billion a year.
Bidalgo operates in non-gaming applications, such as commerce applications. According to Iron Source, the acquisition of Bidalgo will allow the company to enter new sectors. The acquisition is in addition to the acquisition of Luna Labs earlier this year, and it allows Iron Source to offer its customers a wide range of products that focus on marketing.
The acquisition of Bidalgo is the second acquisition made by Iron Source in two weeks. Ten days ago, Iron Source announced the acquisition of the mobile advertising company Tapjoy for $ 400 million in cash. The acquisition of Tapjoy left the company with $ 300 million in cash.
Iron Source, which employs 850 people, has created a technology network for targeted advertising in tens of thousands of applications. The developers are implementing its technology (SDK), and using it to incorporate targeted advertisements in their games. Alternatively, they can advertise themselves on the network of apps that work with the company. Iron Source began trading on the NASDAQ in July, after merging with Spock at a value of $ 11.1 billion.