Cellcom called upon it's employees to strike against the violence between Arabs and jews

Cellcom announced on Tuesday that its employees will strike in in favor of "coexistence, brotherhood and free love." The company has issued an ad calling on workers to strike: "Do not let an extreme handful violent people set our agenda."
Although Cellcom did not seem to take a stand for either side, the timing of the shutdown is problematic: Today, the monitoring committee of Israeli Arabs called for not going to work to identify with Sheikh Jarrah and al-Aqsa. Consumers linked Cellcom's artificial protest as an image measure taken by the company to a protest by the Arab sector - and saw this as a lack of support for soldiers and support for the Arab sector at the expense of the Jewish sector.
Since the announcement of the strike, which took place at noon between 13:00 and 14:00, a wave of angry consumers against the company and rumors of a wave of disconnects have begun, so much so that Cellcom shares have fallen by about 2%. Cellcom is the owner of Cellcom TV, Golan Telecom, Netvision and a partner in the fiber company Unlimited.
Customers called the company "supporters of terrorism" on its Facebook page and wrote: "You shut down for an hour, we shut down permanently." Or "When rockets fell on innocent civilians you did not strike." They also wrote: "I and my whole family (seven devices) are disconnecting from you today." Some customers are calling Partner, Pelephone and HOT sales agents to contact them to transfer their subscriptions to these companies.
Right-wing MKs led the company's crushing: MK Bezalel Smutritz (Religious Zionism) tweeted in response: "Cellcom is disconnecting from the people of Israel, the people of Israel are disconnecting from Cellcom." MK Ofir Sofer also responded to the ad and wrote: "Shame and disgrace Cellcom. Residents of the south and IDF soldiers, have you decided to support a strike that is about what, about riots among Jews ?! Be ashamed. "