For the first time IBM International is honoring an Israeli as a leading women in the field of artificial intelligence

For the third year in a row, IBM International Computing Corporation is honoring leading women in the field of artificial intelligence. The list includes 40 women from around the world, who have been carefully selected based on the excellence of the projects they have led in the field of implementing artificial intelligence systems in the companies to which they belong.
This year, an Israeli woman was selected for the first time as part of the list of winners of the prestigious award. Hagit Tzafrir, Chief of Staff at the Health Division of the Harel Insurance and Finance Group, was selected in recognition of her commendable work, led by the artificial intelligence project "Ella the Digital Assistant" - a smart virtual assistant, based on innovative technology from Watson of IBM, Harel on the website and on WhatsApp. In this way, the innovative virtual assistant knows how to give customers in-depth and extensive answers and, if necessary, directs the complex referrals directly to a direct and personal chat with representatives of Harel's customer service center.
The Medal of Excellence is given by IBM with the aim of promoting and encouraging women engaged in the field of artificial intelligence in the world and to provide fertile ground for their joint work in the field.
Tzafrir as a sign of appreciation for her commendable and exemplary achievements in the 'These are the digital assistant' project. The project was led by Hagit and in collaboration with the various divisions of the Health Division, the technological arm of the Harel Group - Harel Hamishmar Computers, the service division of the Harel Group and IBM
Harel added: "Hagit is an outstanding employee who grew up in the company and is an inspiring example of a group of young and talented managers who work in the company and combine professionalism with humanity, as well as commitment to the company along with commitment to employees. Hagit is described by her managers and colleagues. Combined with the organizational ability to work in full cooperation with the various divisions in the group. "Thanks to employees such as Hagit, Harel is able to produce successful and effective developments that give significant value to customers, and place us at the forefront of technology and innovation."
"As the field of artificial intelligence continues to evolve, it is important to have diverse gendered teams that lead the development and implementation of this technology reliably, and help address bias and strive for explanatory insights," said Retica Gunnar, vice president of IBM's cloud and cognitive software labs. "We chose to turn the spotlight on the amazing stories of 40 women who are paving the way for organizations and businesses in the field of artificial intelligence, influencing the way people work and live. In an age of great changes in the global work environment and workforce, we need diverse women and teams at the forefront of artificial intelligence." .