Instagram launched "Reels" in Israel - a new way to create and discover short entertainment videos

Instagram yesterday launched "Reels" in Israel - a new way to create and discover short entertainment videos on the platform. Some say that the new feature will become a worthy competitor to the hit tick that has conquered the network's stars in Israel and around the world, as it is a new way to create and discover short and entertaining videos on Instagram. Now you can create and edit short videos that consist of several clips and can include audio, effects, backgrounds . Reels' videos can be shared with followers in a feed, story and dedicated tab. At the same time, the company has launched the music component for use on Facebook and Instagram in the country, which allows you to add songs to photos and videos in Stories, answer questions via songs, connect to artists and share musical recommendations.
On the occasion of the launch, Facebook Israel's VP of Communications, Maayan Sarig, arrived at the Israel Entertainment offices in the Arena complex in Herzliya, and revealed the new feature to the leading network stars in the country - Liel Eli (396K), Kevin Rubin (296K) and Gal Zehavi ( The three, together with the staff of "Israel Entertainment", received comprehensive guidance on the use of the feature, which as of yesterday is offered to the general public.
"As the successful content and entertainment media content producer in Israel, we are proud that Instagram has chosen us to inaugurate the new feature that will captivate our followers and subscribers, and recognize our power to lead the entry of new moves into the market," said David and Shlomo Saar, owners of Israel Entertainment.
"We are excited to bring Reels and Music to Israel. The new features will provide people with additional ways to share their feelings and express their creativity," Sarig added. "Israeli music, just like Israel itself, is made up of so many genres and styles and we look forward to Impatient to original, exciting and inspiring content that will infuse content and meaning into the moments that the Israeli audience chooses to document. "