The Israeli high-tech company Yotpo acquired of Swell Rewards

The Israeli high-tech company Yotpo announces the acquisition of Swell Rewards. Utfo Israel has developed a platform that helps market brands by displaying real customer reviews, and videos and photos taken by customers. The acquired company Swell Rewards has developed a platform that allows brands to reward surfers for their contribution to the brand's marketing system.
Prior to the deal, Swell Reward and the Swell Reward team worked together to enable brands to reward customers whose reviews helped sales. The acquisition of Swell Reward will enable the benefit programs to be improved in the Yotpo platform by rewarding surfers whose content helped the brand make a sale.
 This is the acquisition of the first company to be completed, which is another milestone for the company, which has experienced accelerated growth in the last three years. During which the Company's revenues increased by 823% and the value of average transactions increased by 200%. Swell Rewards was established in 2015, since the company grows every year on average by 313% and provides its customers with an average ROI of 9 times the service.
"The online marketing industry is flooded with many innovative solutions, most of which are ineffective, which ultimately hinders the growth of brands," said Tomer Tagrin, CEO and co-founder of Yotofo. By acquiring a company that is confident in its efficiency and contribution to the brand marketing system, we enable marketers to receive a wider product portfolio through one platform of their own. This is a combination of complementary advertising tools that maximize sales and generate deeper insights into customer behavior. "
"At present, the company is recruiting 50 new employees in development and customer service roles to continue the global expansion, due to massive growth of hundreds of percent in the past year," said Omri Cohen, one of the founders of Yotofo.
Yotofo was founded in 2011 by Omri Cohen and Tomer Tagrin, who serves as CEO and has raised $ 101 million to date and employs more than 300 people in offices in Tel Aviv, New York and London.