The Israeli start-up company Forter which specializes in preventing e-commerce fraud, raised $ 125 million

Posted on Nov 21, 2020 by Ifi Reporter - Dan Bielski

The Israeli start-up company Forter, which specializes in preventing e-commerce fraud, raised $ 125 million in the fifth round, led by Bessemer Venture Partners and Itai Sidon, who is one of the founders of Leitrix, and with the participation of Felix Capital, Sequoia Capital, NewView Capital, Scale Venture Partners, March Capital Partners and Commerce Ventures. The current round of funding raises Porter's valuation to more than $ 1.3 billion. The current fundraiser brings the company's total fundraising to $ 225 million. In previous rounds, the company raised about $ 100 million from the world's leading funds, such as Sequoia, NEA, and Salesforce.
The Israeli company was founded in 2013 by Michael Wrightblatt, Liron Damari and Alon Shemesh. The company has developed a cloud system that prevents fraud in e-commerce. Liron Damari, one of the company's founders and president, said, "The world has changed a lot in the last year. We are looking for services to a commerce island that has skyrocketed, today 15% of world trade is there. A coalition of e-commerce and significant financial players that are one unit that is a green island with larger trade volumes than Amazon's trade acceleration.We are accelerating the adoption of uninterrupted trade while preventing fraud. Our range of options and services has become more significant. "
"Companies that can enable global organizations to safely embrace and accelerate the transition to digital, as well as increase the value created by online customers, are especially valuable at a time when e-commerce continues to gain momentum," said Elliott Robinson, partner at Bessemer Venture Partners. "Porter has made fraud prevention an incentive for business growth, by uniting the entire digital economy's ecosystem to fight fraud and increase consumer confidence."


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