Partner hired Goldman Sachs as an investment banker to explore options available for it's future

Partner announced that the company's board of directors has decided to consider all options available to the company, including the offer to buy by Hot. For the purpose of examining the full range of business options available to the company, the board of directors hired Goldman Sachs as an investment banker and Ernst & Young as independent financial advisers.
The company also reported that it has also decided to consider its continued operation as an independent company. Partner announced that the bid by Altis, the owner of Hot, amounts to NIS 19.11 per share, representing a company value of NIS 3.5 billion. This is a 27.6% premium over the stock price on the day of announcement.
Hot's announcement of her desire to acquire Partner led Cellcom to rethink its options, with it currently estimated that Cellcom's right course is to try to merge with Golan Telecom. Formal contacts are not yet underway between the parties, but close associates say the issue is on the table. Cellcom and DC's assessment, the parent company, is that in light of the circumstances created, Cellcom will need to act quickly and enter into a deal with Golan Telecom, to thwart a possible merger between Partner and Hot, and to create a large communications group in the market.
The merger between Cellcom and Golan Telecom was previously rejected by the Competition Authority, which was concerned about reducing competition in the cellular market, even before Exponon entered the cellular market. The situation in the market today is radically different, so estimates in the market are that such a merger will not encounter resistance
Talks with regulatory agencies indicate that the communications ministry fears that Partner-Hot merger will hurt competition in the stationary market because they see Partner as a factor in this market. Therefore, the same factors are believed that the merger's disapproval would force Hot into fiber optic investments. In their opinion, the merger of the two will create two large infrastructure companies - Bezeq and Partner-Hot, which have no interest in competing and accelerating investments. The result in this case would be the creation of a duopoly of huge companies that will live peacefully side by side.