Menorah Insurers Insurance Company will acquire 25% of HSO

Menorah Insurers Insurance Company will acquire 25% of entrepreneur Haim Ohayon's HSO Innovation Group. Menorah Insurers has the option of reaching up to 49.9% in a graded process. It is estimated that Menorah invested about NIS 10-5 million in its acquisition.
HSO is engaged in targeted and personalized technology marketing of products for young families (including birth packs, coupons and dedicated events for this audience), with hundreds of thousands of subscribers in its database. The platform gives access to dedicated brands that are relevant to the pregnancy and childbirth stage to reach their specific clientele.
The deal also announced the launch of Insurtech & Fintech data-based personal operations owned by both parties, based on the knowledge gained at HSO.
HSO and Menorah believe that launching the innovative process in a digital environment will serve as the arm of Insurtech to meet the need of these families to purchase a proper and advanced insurance solution of its kind in an innovative, fast and simple digital process. The parties hope the venture will position HSO as the digital platform and as an agency specializing in health insurance for young families.