The Neura startup, which develops a consumer behavior analysis platform raised $ 16 million

The Neura startup, which is developing a consumer information gathering and behavior analysis platform, has raised $ 16 million in a second round of funding. The round was led by the Pitango Fund, which also led previous investment in the company, along with billionaire John S. billionaire American media conglomerate Qurate Retail. hotel. Moneta Capital, Amdocs, AXA Ventures and other investors also participated. The company has raised $ 32 million in total.
The company was founded in 2013 by Uri Sheshua (VP of Product) Gil Meller (VP of R&D), Trino Magi (VP of Technology) and Gilad Meiri who served as CEO and does not hold an active role in the company today, but is one of the The company's CEO for the past two and a half years is Amit Hammer. The company employs 40 people, of whom 30 are in Israel and the rest is headquartered in San Francisco and London.
The company has developed a technology capable of collecting raw anonymous information about users through a software plugin installed on its customers' mobile apps. This information is processed and transformed into behavioral insights in a way that allows brands to tailor their services to the needs of users in the nature of the offers and the time they are sent. Hammer emphasizes that the platform is designed in a way that complies with global privacy regulations, including the GDPR in Europe and regulations that are currently being formulated in California.
"Our modern life is in the physical world but we use our phones, apps and digital services all day long. We order food, taxis and parking over the phone and a lot of the information we consume is digital information," says Hammer in a conversation with "Globes". "The companies we consume their services try to communicate with us and give us a very personal service, but they find it difficult because they know us partially."
"Recent research shows that over 90% of brand messaging and value propositions are not read by consumers, and only one percent leads to conversion, which means a certain amount of action by the consumer," Hammer adds. "Why does the consumer not read these messages? The answer is that he does not perceive this communication as relevant to him and so do things that are relevant to him in the wrong timing.