Israeli start-up Trax is acquiring US company Shopkick for mor than $ 100 million

Israeli start-up Trax, which has developed inventory management technology in stores, is acquiring US company Shopkick. The deal was not disclosed, but is valued at more than $ 100 million. The transaction includes shares and cash.
According to a Bloomberg report, the start-up is currently preparing to complete a $ 100 million financing round at a value of $ 1.1 billion before money. According to the report, Trax is negotiating with a number of private equity funds and is expected to close its new financing round shortly, according to CEO Yoel Bar-El.
In his view, Trax is preparing for a public offering in 18 to 24 months. "We are discussing with the Singapore Stock Exchange a dual issue," he said. Therefore, the Company will make a major issue in Singapore and then in New York. "Now that we've grown significantly - both in terms of revenue and number of employees - we feel the company is ready to issue," he said.