Gold Mall Unveils New “Platinum Floor” With Designed Stall Complex and NIS 100 Million Investment

The Gold Mall has announced the launch of a newly designed stall complex spanning 1,800 square meters, which will include approximately 12 retail stalls as part of its new Platinum Floor.

Each stall will measure between 12 and 18 square meters, with rental rates set at NIS 2,000 per square meter. The complex is centrally located along a main traffic axis approximately 20 meters wide, creating a natural focal point for shopping, movement, and social interaction within the mall.

 Platinum Floor features a dramatic ceiling 

The Platinum Floor features a dramatic ceiling rising 35 meters above the space, enhancing natural light, visibility, and the overall shopping experience. In total, the new floor will cover 12,000 square meters and host international anchor stores and large-scale flagship stores, incorporating advanced retail concepts.

Construction of the Platinum Floor represents an investment of approximately NIS 100 million and expands the total area of the Gold Mall to 122,000 square meters. According to the mall’s management, demand for space on the new floor has been strong, with only a limited number of units still available and rental prices reflecting the attractiveness of the complex to leading brands.

The new development emphasizes experiential retail, combining open spaces, a diverse brand mix, and design tailored to families and younger consumers. It is part of a broader global trend integrating shopping, convenience, technology, and aesthetics.

In parallel, the mall has begun upgrading existing commercial spaces, with an additional investment of NIS 65 million. These works are part of a comprehensive renovation of all mall facades, representing a further investment of NIS 15 million, which is currently underway and expected to be completed by April.

"preserving  the mall’s position"

Tal Gindi, one of the owners of the Gold Mall, said the initiative is a strategic move aimed at preserving and strengthening the mall’s position as a leading national shopping destination. “The new floor, together with the renovation of the existing wing and the upgrading of the facades, completes the comprehensive renewal of the mall—inside and out—and enables it to continue generating high economic value over time,” he said.