"65% of the public plans to purchase Purim costumes this year"

A new survey by the Shiluv Institute conducted for the Israel Postal Company for Purim found that 65% of the public plans to purchase Purim costumes this year, 53% of the sample will buy children, compared to 27% of the sample who will purchase costumes for adults. The survey was conducted at the end of January 2019 among 505 men and women aged 18 and over.
The survey also found that women are more involved than men in buying costumes for both children and adults, while 19% of women said they would purchase costumes for children and adults, compared with 12% of men. In purchasing costumes for children only, there is no difference between men and women.
An average of NIS 210 is the planned investment in family costumes on Purim.
The survey shows that the amount of investment in the costumes for the family this year is NIS 210 on average. A family with one child up to the age of 18 is expected to spend an average of NIS 167 for purchasing costumes this year, compared to NIS 237 for a family with two children and NIS 226 for families With three children. Traditional families are preparing to spend more than the secular families (NIS 285 on average, compared to NIS 210 on average), but they usually have more children, so the per costume investment is expected to be lower. It turns out that 43% of the creators of costumes will prefer to do so in Israel
Despite the increase in online shopping, most of the costume purchases will still be made from stores in Israel. 31% would buy from overseas sites, 23% said they would purchase costumes and accessories from overseas and from stores in Israel. Among the haredi population, 15% said they would order costumes from overseas sites, with 49% expected to purchase costumes in Israel and 36% % Indicated that he would purchase some of the stores in Israel and some of the sites abroad, indicating a change in consumption habits among this population.
According to Haim Mazaki, head of the Israel Postal Supply Chain Division: "One month before Purim, we see a lot of traffic at the invitation of costumes in Israel and sites abroad. Today, we see how there has been an increase in costume orders from international sites, where the variety may be large and the prices are low, but there are no Israeli stars and it is not always possible to score in the size or taste of the child. According to him, Purim is still a holiday for children, with the main costumes being reserved for children.