Eyal Dror, CEO of Strauss Israel announced his request to end his position after five years
Posted on Dec 28, 2022 by Ifi Reporter
The personnel changes in the Strauss group continue. After the retirement of the group's previous CEO, Giora Bar Dea, who was replaced by Shai Babad, former CEO of the Ministry of Finance, the group announced today an expected departure from Strauss Israel's CEO, Eyal Dror.
According to Strauss' announcement: "Eyal Dror, CEO of Strauss Israel, announced his request to end his position after five years in which he successfully led the company's activities in Israel. In the coming months, Eyal will accompany the chosen replacement and take part in leading strategic projects in the group. After that, he will go on behalf of the group to a dedicated course for senior managers at Harvard."
Eyal took office in 2018 and according to Strauss: "He led the company to excellent business results and a significant improvement in all financial indicators, while demonstrating exceptional leadership characterized by sensitivity, determination, striving for excellence and strategic vision.
In recent years, Strauss Israel has presented excellent business results, starting with high growth over time, increasing market share, improving profit and establishing Strauss' leadership in the fields of dairy, salads and salty snacks.
In these years, Strauss expanded its activities in the field of plant-based milk, among other things, Strauss received the franchise to import and distribute Alpro products in Israel, and Eyal also led the move to establish a new plant for the production of plant-based milk products near the dairy in Echihud.
In addition, the collaborations with our international partners Pepsi and Danone, as well as with Yatbata and Vaid Mordechai, were deepened, a dedicated unit was established for the field of frozen products and new technological platforms were launched. Alongside the business performance, a leap was made in the nutritional composition of the product portfolio, focusing on solutions for different audiences, in a way that strengthened Strauss' leadership."
Strauss enumerates Dror's enterprises and states in their announcement that: "During the past year, Eyal managed the quality crisis at the candy factory in Nof HaGalil, one of the most complex events that Strauss has experienced, while demonstrating responsibility and determination to carry out all the necessary actions in order to get the business back on track, when the factory and the products better".
As you may recall, the salmonella affair shut down the candy factory in Nof HaGalil for many months and caused the company damage estimated at hundreds of millions of shekels.
Although Dror was not declared responsible for the incident, much less as guilty, the announcement of the separation from Bar Dea and from him, during the same year in which the incident occurred, raises at the very least a circumstantial connection.
By the way, at the press conference held by the company when the affair broke, Ofra Strauss was asked directly, by Liat Ron of Walla! Will any of the people sitting next to her pay in their seats for the event and she replied with a firm negative.
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