Zoglovac: January 1, 2023, all its meat products will increase in price by 9.8%

Zoglovac is riding the wave and joining the flood of price increases that no one is stopping: the company announced today (Wed) that on January 1, 2023, all its meat products and Zoglovac Teva products will increase in price by 9.8%. The company stated in a press release that "following the increase in the prices of chicken and turkey by the Farmers Union by more than 30%, Zoglovac was forced to raise its prices by 9.8%."
This, despite the fact that Zoglovac is often already the most expensive or one of the most expensive in the category. For example: Italian salami 300 grams from Zoglovac is sold for 36-24.90 shekels. A similar product by Yachiam is sold for NIS 19.70-28.90. A similar Tirat Zvi product is sold on sale: NIS 13.75 or NIS 35.90.
Another example: a package of 1.5 kg Zoglubak chicken sausages is sold in chains for NIS 40.90-26.90 these days. A similar product from Tirat Zvi is sold for NIS 40.90-24.90 and a similar product from Yehiam is sold for NIS 33.60-19.90.
Dak-dak pastrami Zoglovac 144 grams is sold for NIS 18.50 or on sale for NIS 10.90. A similar product of good chicken 120 grams is sold for 11.90. A similar product from Rami Levy 120 grams is sold for NIS 11.99-9.80 and a similar product from Shufersal in a 140 gram package is sold for 11.90. 300 gram products of this pastrami are sold under a private display for NIS 22-24. In Zoglovac for NIS 36-24.90. A case of Tirat Zvi 400 grams is sold for NIS 13.75 on sale up to NIS 35.90.
  In the vegetable brand Zoglovac Teva, the company is sometimes cheaper than the competitor Tivol, but Shufersel has discounted Tivol's corn schnitzel, so it is possible that now Zoglovac will become more expensive in some products.
According to Ran Akerman, CEO of Zoglovac: "For 12 years, we did everything in our power not to raise the prices of our products, through countless efficiency measures, but finally the price increases of raw materials and inputs overwhelmed us. Our main raw material, chicken and turkey, became more expensive from the first quarter of 2021 by more than 30%. During the last 12 years, most of our raw materials, packaging materials and inputs (property tax, electricity and water) have become more expensive at double-digit rates. The price increase of this magnitude brings us to losses.
"The realistic price update that is required of us, to deal with the wave of price increases, is at a rate of 20%, but we have decided to update the prices at the minimum possible rate of 9.8%. We will continue to absorb a large part of the price increases, hoping that we will also see decreases in some of the raw materials in the coming period."