Golf Group has launched a new chain called Lavan - sells spa and atmosphere products

Golf Group has launched a new chain called Lavan, which sells spa and atmosphere products, body care and some household tools and household clothing and bedding. In addition, design, architecture and lifestyle books from the Steamecki chain, from book publishers such as Assolin, Gestalten and Beta Plus, will also be sold there.
The group announced that it will open 16 stores for the brand this year, and over 30 stores in total. The brand will compete with Lin, Sabon and other stores, and with boutique brands sold in private stores and various chains.
Candles: NIS 29.90-239, a bedding set for NIS 1,199, lanterns for NIS 429-649, decorative pots and utensils for NIS 22.90-699, comporta bliss design book sold for NIS 549, bath cream 500 ml in 159 NIS, body oil spray 125 ml: 99 NIS, hand cream 125 ml is sold for 69.90 NIS and a carboy is offered for 519 NIS: very high prices compared to a golf chain and competing chains that are intended for the general public.
"In relation to the quality and investment, these are not high prices. These are boutique products, and in boutiques they are sold at higher prices," explains Avi Vazna, VP of the golf group's home division. "The linens are made from high-quality fabrics. The packaging here is unique. The labels come in unconventional cuts. There are no plastic bottles here, everything is glass and stone. In addition, we offer a 25% discount."
Some of the items are manufactured in Israel by companies such as Intercosma and Spring. The items of clothing and bedding are made in China and Turkey. Some of the ceramic and glassware that the chain sells are made in Portugal.
Stimatsky owns shares in the public golf group, which is controlled by Len Blavatnik's Clal Industries. CEO of Stimatsky, Eyal Greenberg also serves as CEO of Golf.
Golf operates the chains Golf, Golf & Kids and Baby, Golf & Ko, Keitan, Adika and Intima. It concluded the second quarter of 2022 with a net profit of NIS 15.7 million, thanks to the timing of Passover, which this year was included in the second quarter compared to last year, when it was included in the first quarter. At the same time, in the summary of the first half of the year, the group moved to a loss of NIS 3.1 million compared to a profit of NIS 32.5 million in the corresponding period last year.