The Israeli fintech startup Lili was selected to the list of the 50 most innovative companies in the world

The Israeli fintech startup Lili was selected to the list of the 50 most innovative companies in the world by the technology company Fast Company and in first place in the category of personal financial services. The list includes leading companies in their field, including Shopify, WarnerMedia, Stripe, SpaceX and more.
Lili has developed a banking app that currently serves over half a million freelancers and small businesses in the US. , Including expense management, automatic tax or savings provisions, generating reports and revenue for reporting purposes and more thus saving small businesses the need for separate bookkeeping. The system developed by Lily, which is based on artificial intelligence, provides users with insights and suggestions for improving economic conduct. The process of joining the bank is completely digital and takes several minutes and users receive a credit card that provides them with unique benefits.
Lily was founded in 2018 by Lilach Bar David, CEO of the company, and Liran Zilka, VP of Technology, with 20 years of experience in the fintech field. The company has so far raised $ 80 million from leading investors including Dobby Frances' Group11, Target Global and other funds and currently employs 60 people in the development center in Israel and in US offices. Lilach Bar-David: "We are proud that Fast Company has chosen to add us to the prestigious list. It is an expression of professional appreciation for the digital innovation that is combined with the tools we make available to the self-employed. Our developers place emphasis on the simplicity and convenience of management in order to remove from the freelancers as much as possible the preoccupation with the technical financial tasks and allow them to concentrate on their work and private lives. The employment model of the self-employed grew dramatically during the Corona period after people sought out new jobs, sometimes from home or income supplementation. Freelancers currently make up half of the U.S. labor market, with 60 million employees earning $ 1.3 trillion. Their number is expected to continue to expand against the background of the large resignation phenomenon. This is the basis for the sharp growth we are experiencing in the number of people joining the digital bank. "