Supersmart, which developed a solution for scanning products and payment without checkout completed a $ 10 million round of funding

Supersmart, which has developed a solution for scanning products and payment without a checkout, has completed another $ 10 million round of funding, led by Millennium Food-Tech, which will invest up to $ 5 million. The current round of recruitment will be used to strengthen and develop existing technology, expand product marketing in new destinations, develop new and complementary products and recruit additional staff to support activities.
The company is preparing to expand its operations to Spain and later to the United States in the coming weeks.
Supersmart, founded in 2014, has so far raised an additional $ 10 million, and employs 40 people in Israel. The company's solution is already deployed worldwide in the Metro, Adka and Selgross chains, and in Israel at all Osher branches up to and from the city market. According to Ofer Ilan, CFO, "In the global retail market, we understand the need to integrate the technology, which addresses both the retailer who is facing a shortage of employees and the customer who wants to control the time spent in the store." Ilan added that "Consumers often do not use the cart at all, we will soon unveil another solution for smaller stores."
The field of smart carts is attracting interest among investors. Just two weeks ago, A2Z began trading on the NASDAQ, in parallel with the Canadian stock exchange TSXV. The A2Z stroller includes cameras and weight and allows scanning of selected products and payment for the purchase, thus effectively eliminating the need to checkout. At the same time, Shufersal has invested in the Israeli start-up Shopic, which has developed technology that identifies every product that enters and leaves the cart using cameras without the need to scan the products.