Israeli Trax, which provides analytics and computer vision solutions raised $ 640 million

The Israeli company Trax, which provides analytics and computer vision solutions to the retail industry, announced that it has completed a $ 640 million pocket in the fifth round (Round E), led by Softbank's investment fund and led by investment funds in Blackrock technology, which is already invested in the company.
The current round of raising capital consists of a direct investment in the company and a second component (purchase of shares from existing shareholders). Other participants in the fundraising are OMERS, one of the largest pension funds in Canada, and the IGV Innovation Fund from Sony.
Over the past year, the company has launched autonomous shelving monitoring solutions and an artificial intelligence-based product marketing service, to help retailers verify the presence of products on the shelves, based on insights of demand and mass wisdom.
Trax was founded in 2010 by Joel Bar-El and Dror Feldheim, who currently serves as the company's chief commercial officer. The company is headquartered in Singapore and has a large development center in Israel. The company has developed a system that gives manufacturers of consumer products and retail chains a true and uniform picture of the chains' shelves. Currently, the company operates in more than 50 countries, and provides services to 175 customers.
"Implementing digital technologies in the work routines of retail chains has become a standard not to be ignored in recent years," said Bar-El, chairman and co-founder of Trax. The solutions we have developed address the complex needs of manufacturers and retail chains and help them adapt quickly to market changes. "
------ Justin Behr, CEO of Trax, added: “For over a decade we have been developing the artificial intelligence-based cloud platform designed to streamline the activities of retailers around the world. We began our journey by creating state-of-the-art computer vision solutions for the retail sector and have since expanded the basket of technological solutions that serve the needs of retail chains and manufacturers. The significant investment of SoftBank, Blackrock and the other partners will contribute to promoting the technological development of the retail sector at the global level and to strengthening Trax's position as a leader in its field. "