Optimove acquires the Israeli startup company Axonite valued at millions of dollars

High-tech company Optimove, which develops marketing technologies, acquires the Israeli company Axonite, which specializes in information streaming. The value of the transaction is valued at millions of dollars. As part of the acquisition, Exonite's founders will join Optimimov's management. Exonite was founded by Yuval Scheffler, who served as CEO and appointed as VP of Business Development, and Adam Abrams, who served as VP of Technology and was appointed Director of R&D.
Exonite's technology enables you to collect and respond in real-time to information coming from a large number of systems, combined with automation and artificial intelligence technologies. The platform developed by the company simplifies the process of building, deploying and running customer-centric, large-scale business applications and high data streaming rates.
According to Fini Yakual, ​​CEO and founder of Optimimov, "the acquisition completes our new data infrastructure called Optidata. To give marketing people around the world direct access to their customers' data in real time. In addition to two-way synchronization to any other system or database in the organization, such as customer retention systems, customer club, finances and more. The system knows the status of every customer in real time, including their behavior and operations, and can leverage Optimimov's algorithm for the communication of marketing action that will maximize customer response, at any given time. "
Scheffler is a serial entrepreneur with over 15 years of enterprise software experience, previously developed the Retalix NCR box office platform and co-founder of Carr 2Go. Abrams has over 20 years of experience in developing and leading large software teams in ML and Data Infrastructure to Enterprise. The two founded Exonite after being part of the process of improving Retalix and selling it to NCR. The company has invested in the David Bunderman Foundation (TPG Chairman), the innovation authority and private investors.
Optimimov's technology uses artificial intelligence to create insights for marketing professionals, which form the basis of customized marketing campaigns and campaigns, communicated through a variety of channels including email, SMS, social networking and more. Optimimov works with hundreds of brands of different sizes in the areas of consumerism, fashion, financial services and leisure and culture. The company has over 260 employees in its offices in New York, London, Singapore, India and Tel Aviv. The axonite was represented by lawyer Ohad Philip of the "Zionist, Filersdorf, Philip" firm.