Ford will search all over Israel leading mobile application developers

From August 7 to 9, a team of Ford Motor Company developers will visit Tel Aviv, Nazareth, Jerusalem and Haifa and meet start-ups. The company will invite the best developers to participate in the September Challenge

 Ford is looking for Israel's leading mobile application developers and service providers and invites them to take part in the company's Make it Driveable Challenge event, which will be held in Tel Aviv in September.

The event will give mobile application developers and digital service providers access to Ford's development team and enable them to work with AppLink on the SYNC 3 platform to provide users with new tools to stay connected while on the go. In addition, companies participating in the Ford Challenge will have access to senior mentors and invited to present their ideas to target groups and customers during the event.

The event will include prizes of € 30,000, including cash prizes and grants from the Fast Track Foundation, which will provide the winning companies with funding for travel and other expenses. The Fast Track fund will provide the winners with funding to visit Ford offices worldwide - including Detroit, Palo Alto and London - during which they will have personal meetings with company executives and will be invited to participate in the Mobile World Congress in Barcelona, ​​Spain, in 2019.

"With access to more than seven million vehicles worldwide, AppLink is an exceptional opportunity to attract a whole new crowd of developers and build a new revenue channel with them by entering a Ford vehicle," said Scott Lyons, Business Development and Collaboration, Connected to Ford Europe. "The Israeli automotive technology sector, which has about 400 start-up companies, is one of the most vibrant in the world. We expect that at the Make it Driveable Challenge event there will be many outstanding and innovative companies with whom we can work. "
Ford invites companies that offer mobile applications and digital services in several super-domains, in two categories:
- Companies that have an existing iOS or Android app for a car, which can improve the driving experience by interfacing with SYNC 3
- Vision Ownership - Companies with a long-term vision of digital services and solutions that identify potential business opportunities.
The five broad themes include: road productivity; Monetization of relevant car data; Micro-transaction services; Business services; And entertainment services, which interface with the AppLink and SYNC 3 platforms. There is also a general category for companies that develop innovative ideas that do not match the five main themes.