Xerox launched a printing machine that can print in metallic gold

Xerox has announced the launch of the world's leading digital printing machine, the Iridesse. The new printing machine is the only one in the world that can print in metallic gold, silver, primary colors (CMYK) in a single print pass.
The printer's advanced color technology enables the creation of external effects and an internal glow in the print colors through the base colors. The combination of high-quality print colors and fast print speeds of up to 120 pages per minute provides a significant advantage to the company's customers.
The press is characterized by time-saving automation processes and extensive operation, especially in the folding and finishing stages of bindings, cases, sheets and orders. In addition, the entire printing process is computerized and color control and density can be applied in favor of custom printing for each customer.
"We have created Iridesse to deliver low-cost, cost-effective digital improvements to a simple workflow for our customers," said Regni Mehta, vice president and general manager, Xerox.