Hadas Mayim Celebrates 50,000 Spirit Plus Customers: Vice President personally surprises milestone buyer

Posted on Oct 31, 2025 by Ifi Reporter - Dan Bielski

Tzachi Selkman, Vice President of Hadas Mayim, one of Israel’s leading manufacturers and marketers of purified water bars, surprised a customer this week when he personally arrived at her home to inform her that she had become the 50,000th buyer of the company’s popular Spirit Plus model.

The Spirit Plus, designed especially for Shabbat-observant households, is a smart, compact, and stylish water purification bar that operates on a mechanical system during Shabbat and Jewish holidays.

Certified by Rabbi Rubin’s Mehadrin authority, the Spirit Plus allows consumers to enjoy filtered hot and cold water while fully complying with halachic (Jewish law) standards.

Selkman said during the visit that reaching the 50,000-customer milestone “reflects the company’s commitment to innovation, quality, and meeting the needs of all segments of Israeli society.”

Hadas Mayim continues to expand its product line in the home and commercial water purification market, emphasizing energy efficiency, smart technology, and user-friendly design.


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