Hadas Water Marks New Year with Strategic Product Launches

About 90 employees of Hadas Water (HDS) gathered at the company’s headquarters in Rishon LeZion to mark the new year with a traditional toast and forward-looking announcements.

CEO Udi Simeni outlined the company’s roadmap for 2026, highlighting what he described as a “business breakthrough year” driven by the launch of three new products aimed at strengthening HDS’s market leadership in the water purification sector. These include:

• A purified water bar equipped with an integrated soda dispenser, designed to capture growing demand for home carbonation systems.

• A UV-based purification solution that eliminates the need to replace lamps in water bars, reducing maintenance costs and extending product lifecycles.

• An under-sink purification system offering both cold and hot water, tailored to meet the needs of Shabbat-observant households.

According to Simeni, these innovations are expected to reinforce the company’s position in a competitive market that is increasingly shaped by health awareness, energy efficiency, and consumer convenience.

At the event, Tzahi Selkman, VP of Marketing, presented certificates of appreciation to outstanding employees, underscoring the company’s emphasis on organizational excellence and talent retention.

With the introduction of these products, Hadas Water is positioning itself not only for growth in Israel’s domestic market but also for broader opportunities in international segments seeking advanced water technologies.