Milotel Expands Distribution: French Fries to Hit Carrefour Shelves Nationwide

"Milotel", the Israeli manufacturer of French fries and frozen vegetables, is expanding its footprint in the retail market and has signed a new distribution agreement with Carrefour. For the first time, Milotel products will be available in 140 Carrefour branches nationwide, significantly boosting the company's visibility and reach.

Under the new agreement, Carrefour will stock Milotel’s full range of French fry products, including:

• Classic French Fries

• Zig Zag French Fries

• American French Fries

• Steak French Fries

Each product will be available in 1.5 kg family-size packages.

From 950 Stores to 1,090: Distribution Widens

Milotel’s products are already sold at over 950 retail points, including major supermarket chains such as:

• Tiv Taam

• Machsanei HaShuk

• StopMarket Food Center

• Pulitzer

They are also available through leading online platforms like Wolt and Yango Deli, as well as in private markets and discount stores.

The Carrefour deal is expected to grow Milotel’s market share by 3%, raising its total from 12% to 15% of the local frozen potato market.

Back to Full Operation Near the Lebanese Border

Milotel’s manufacturing facility is located in the Milvot industrial zone in northern Israel, near the Lebanese border. After a period of disruption, the factory has resumed full operations in recent months. Distribution is handled by Diplomat, one of Israel’s largest logistics and distribution companies.

Commitment to Quality and Israeli Agriculture

Milotel emphasizes its commitment to quality, innovation, and local agriculture. The company is known for carefully selecting the most suitable potato varieties each season to ensure a consistent taste and texture in its products.

“From field to plate, we focus on every stage of production to deliver the highest quality to our customers,” a Milotel spokesperson said.

Israeli Potato Consumption: 35kg Per Person Annually

According to a company study, the average Israeli consumes around 35 kg of potatoes each year, of which approximately 15 kg are French fries—a key market Milotel is aiming to dominate.