Zebra Technology intends to acquire Israeli start-up Profitect

Zebra Technology Corporation announced this week that it intends to acquire Israeli start-up Profitect, which develops analytical software for the retail market. The product of a projector is capable of tracking and identifying inventory loss in stores. The acquisition was not disclosed, but sources close to the company estimate the value of the deal at $ 100 million.
Profitect was founded in 2007 by David Even Haim and Omer Matityahu, and is managed by Guy Yehiav. The two founders are not active in the company, and the headquarters of the company is located in Boston. Since its establishment, Profitect has raised $ 22 million so that the return to investors from the deal is significant. The two leading investors in the company were the Cedar Fund, which sold its holdings in the company to the US fund BVG, and the Genesis fund, which is no longer active, and recently sold its portfolio to Insight. This is the first realization of Insight from Genesis's portfolio.
Profitact developed a Big Data system that can connect both to the large retail inventory records and to the stores themselves, and to identify irregularities. Large retail corporations use analysts who manually compare data to find deviations and detect inventory loss. Profitact's system can do this automatically, and even indicate the cause of the loss - whether it is improper conduct in a particular Sanemif or with a particular supplier. Based on the information provided by the system, retailers are able to act to solve the inventory shortage. The company has a large customer list including the American pharma chain Walgreens, Stop & Shop, and large retail chains in the United States and England.
Zebra develops hardware products for retail and is traded on Nasdaq at a company value of $ 9.35 billion, and announced that one of the motives for the acquisition was to strengthen its software capabilities, along with acquiring the knowledge and capabilities of its employees. Will be able to continue to develop its data platform - Savannah - which provides retailers with insight into real-time data from their devices and sensors. "The real-time data integration we provide with Profitext's approach to operational data and machine learning and analytics capabilities will enable Zabra to even give service representatives More, "says Hod Company.