Milouot Expands Retail Presence with Victory Showcase at Annual Customer Event

Thousands of visitors attending Victory Supermarket Chain's annual customer event at Menora Mivtachim Arena in Tel Aviv sampled hot, crispy French fries from Israeli frozen food producer Milouot, served together with Heinz ketchup.

Milouot's participation formed part of the company's broader retail expansion strategy following the recent introduction of its products to Victory stores, strengthening the brand's presence in Israel's supermarket sector.

The festive event featured performances by Israeli actors and singers Oshri Cohen and Odaya, drawing thousands of customers from across the country.

Avi Levy of Milouot said the company's participation reflects its continued investment in building the brand in the retail market.

"Our participation in Victory's annual event represents another important step in strengthening the Milouot brand in the retail sector. The collaboration with Heinz created an enjoyable culinary experience for the thousands of customers who attended the event," Levy said.