Gold Mall to Unveil New Platinum Floor to Introduce International Brands and Next-Generation Retail Concepts

Gold Mall in Rishon LeZion is set to launch its new Platinum Floor in Summer 2026, marking one of the most significant retail expansion projects in Israel in recent years. Developed with an investment of approximately ₪100 million, the new level is designed to strengthen the mall's position as one of the country's premier shopping destinations by introducing flagship international brands, contemporary retail concepts, and an upgraded customer experience.

The Platinum Floor spans approximately 12,000 square meters and will feature 30 retail stores, including large-format flagship locations for leading international and domestic brands.

The new level will also include a 1,800-square-meter designer marketplace comprising 12 specialty kiosks, creating an additional destination for lifestyle shopping and specialty retail.

The expansion was driven by growing demand for larger retail spaces and aims to attract new brands entering the Israeli market.

International Brands Join the Expansion

Among the retailers opening on the Platinum Floor are:

• Victoria's Secret
• Adidas
• Itay Brands
• Shoofra
• Parfois
• Factory Candle
• Flying Tiger Copenhagen
• Soho
• Happy Lemon
• Toys "R" Us
• Glam 42

Mall management said additional international brands are expected to be announced ahead of the official opening.

Comprehensive Mall Renovation Underway

Alongside the Platinum Floor development, Gold Mall has launched a broader modernization program involving approximately ₪55 million in upgrades to retail spaces and common areas.

The project is intended to enhance the appearance of stores, improve visitor flow, and modernize the overall shopping environment.

In addition, approximately ₪15 million is being invested in upgrading the mall's exterior, including redesigned façades, large digital display screens, landscaped outdoor areas, cafés, seating areas, and new lighting systems.

The improvements aim to create a more contemporary and enjoyable visitor experience.

One of Israel's Largest Shopping Destinations

Established in 1993 by the Gindi family, Gold Mall today spans approximately 110,000 square meters and is home to around 400 businesses, including leading Israeli and international retailers.

The mall attracts approximately 25,000 visitors daily, with visitor numbers increasing to around 40,000 per day during holiday seasons.

Visitors also benefit from approximately 2,500 parking spaces, making the center one of Israel's largest and most accessible retail complexes.

Creating a New Retail Experience

Tal Gindi, one of the owners of Gold Mall, described the Platinum Floor as the realization of a long-term vision for the shopping center.

"There are moments you dream about for years, and then they finally become reality. The Platinum Floor is exactly that kind of moment for us. We wanted to create a place where people immediately feel that something new is happening—a destination with a different energy, a new shopping experience, and brands everyone has been waiting for. Seeing everything come together, from the design to the new stores, is incredibly exciting. We are looking forward to opening the doors and welcoming visitors to everything we have created."

Strengthening Competitive Position

The Platinum Floor reflects the growing emphasis on experiential retail, combining premium international brands, contemporary architecture, digital technology, and lifestyle-oriented public spaces.

With its latest expansion and modernization projects, Gold Mall aims to reinforce its status as one of Israel's leading retail destinations while adapting to evolving consumer expectations and the changing landscape of modern shopping.