RJM has announced the launch of a new tahini product line

RJM has announced the launch of a new tahini product line, branded “Har Tavor,” introducing what the company describes as a refined, smooth-textured tahini aimed at the premium segment of the market.

According to the company, the new product is manufactured using a combination of traditional tahini production methods and advanced technology. The process is designed to preserve the authentic characteristics of classic tahini while delivering a smoother texture, balanced salinity, and consistent quality.

RJM said the production approach reflects years of experience in tahini manufacturing, enhanced by modern processing standards to ensure uniformity and flavor depth.

Positioning in a Competitive Market

RJM is considered one of Israel’s leading producers in the tahini sector, operating across multiple market segments, including institutional supply, industrial use, and retail distribution. The company also produces private-label tahini products for major Israeli retail chains.

The launch of the “Har Tavor” series is part of the company’s strategy to expand its presence in the consumer market with branded products emphasizing quality and innovation.

Pricing and Availability

The recommended retail price for a 900-gram package of “Har Tavor” tahini is approximately 25 shekels, positioning it within the mid-to-premium price range in the category.