PR Leaders Zvi Wilder and Shira Fachter Launch Strategic Collaboration Across General and Haredi Sectors

Prominent Israeli communications advisor Zvi Wilder, owner of Wilder Public Relations, and Shira Fachter, host of the television program Vaart on Channel 13 and a leading influencer in the Haredi sector, have announced a strategic partnership to jointly manage campaigns across both the general and Haredi markets.

The partnership will leverage Wilder’s extensive experience in the general market and Fachter’s strong presence in the Haredi community to provide clients with comprehensive media coverage and targeted communications strategies.

Wilder Public Relations, one of Israel’s largest and most influential PR firms, currently represents approximately 45 leading companies across multiple industries. Fachter’s PR agency represents around 22 companies, primarily focused on the Haredi market.

Zvi Wilder said, “This collaboration will offer our mutual clients broad and effective media exposure, combining reach in both the general and Haredi sectors.”

Strategic Advantages for Clients

The collaboration is designed to:

• Integrate marketing campaigns for clients operating in both markets.
• Provide specialized media strategies tailored to general and Haredi audiences.
• Maximize visibility and influence through a combination of traditional and digital media channels.

Shira Fachter added, “This partnership allows for unique synergies between our two markets, ensuring that clients receive both wide reach and targeted impact.”

Industry analysts note that the partnership reflects a growing trend of cross-sector collaboration in Israeli public relations, where firms combine expertise across different audience segments to offer more comprehensive services.

By merging Wilder’s influence in mainstream media with Fachter’s credibility in the Haredi community, clients are expected to gain enhanced media exposure and engagement for campaigns spanning cultural and demographic divides.

The strategic alliance positions both firms to strengthen their market presence and offer clients a competitive advantage in communications and marketing campaigns. Future initiatives will include collaborative campaigns, joint events, and coordinated media strategies targeting both sectors.