"Ahava", the manufacturer of Dead Sea cosmetics has decided to leave Super-Pharm chain

"Ahava", the manufacturer of Dead Sea cosmetics owned by the Chinese Pawson, has decided to leave Super-Pharm after years of activity, and it will open an independent chain of stores that will appoint 15 branches within a year and a half, also in malls. A flagship branch was recently opened with an investment of NIS 1.5 million on Dizengoff Street. Ynet and Mammon have learned that Super-Pharm will replace the "minus 417 - Dead Sea" products of the Shestowitz company.
The corona year and the closure of the sky caused a decrease of about 50% in the chain's sales in Israel, which were mainly based on tourists purchasing Dead Sea products. The factory store near Ein Gedi was included in the route of groups of tourists from abroad who also purchased its products at Duty Free at Ben Gurion Airport. The Corona crisis led to the Chinese owners' decision to invest more in the Israeli public directly and position the brand, which has Israeli patents.
To date, Ahava has operated four stores in tourist centers, in any case in Jerusalem, in a factory on the Dead Sea, on the Neve Midbar beach and in the new mall on the Dead Sea. Ahavah was sold in 2016 to Pawson at a company value of NIS 290 million.