HOT Mobile shows for the first time a slowdown in growth and lost 1000 customers
Posted on Aug 2, 2018 by Ifi Reporter - Dan Bielski
The HOT Group is showing a relatively weak second quarter, and for the first time HOT Mobile has been showing a slowdown in growth after many quarters, testifying to the many changes and competition in the cellular market.
In the second half of 2018, HOT lost about 4,000 customers, and for the first time, HOT Mobile lost 1,000 subscribers. But it reflects the fierce competition in the market and the change in policy of Hot Mobile, which decided to focus on more high-quality customers and the abandonment of customers who are looking for only a low price. The most prominent figure is the loss of 15 thousand triple customers in the quarter.
The Group's revenues in the second quarter decreased by NIS 1 million compared to the first quarter and amounted to NIS 1,028 billion, and compared with the corresponding quarter last year, the company decreased by NIS 21 million.
The group recorded a significant decline in EBITDA, which was a profit before taxes, depreciation and amortization, amounting to NIS 382 million
Net profit also eroded and amounted to only NIS 36 million - an erosion of 44% compared to the corresponding quarter last year
HOT continued to invest, and in the second quarter reported total investments of NIS 241 million, compared with NIS 216 million in the previous quarter and NIS 224 million in the corresponding quarter of last year. The number of fixed line subscribers totaled 637,000, down 17,000 in the quarter. The number of Triple subscribers stood at 456,000.
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