The Israeli online gaming company Playtika desires ipo issue price in Nasdaq $ 22-24

The Israeli online gaming company Playtika  unveiled the desired price range for its first issue (IPO) on the US NASDAQ stock exchange, which stands at $ 22-24. The requested value is about $ 10.4 billion after the money.
The company is seeking to issue 21.7 million new shares in order to raise $ 477-530 million, which will be added to the 391 million existing shares. Following the IPO, additional shares will be added to the listing, mainly 15.3 million shares given to its employees for their work in 2020, as part of the company's incentive program.
 The Chinese controlling shareholder in the company, Alpha Frontier, will make a sale offer as part of the offering and sell 47.8 million shares for approximately $ 1-1.1 billion, and will remain the controlling shareholder with a holding of approximately 76% of the shares. The US capital market predicts that the issue price will change as the company approaches the issue date, and that the reward that the controlling shareholder will rake in its pocket will be higher.
 Pleiatica is expected to show an increase in 2020 results, which were positively affected following the spread of the corona virus. About three weeks ago, it revealed its results for the first three quarters of 2020, in which it showed a 28.5% increase in revenues of about $ 1.8 billion.
Net income, however, decreased during this period by approximately 93.8% and stood at only $ 16.1 million compared to $ 258.9 million in the corresponding period in 2019. In the background, among the rest, is a significant increase in administrative and general expenses, which stood at $ 454.5 million, of which $ 264.8 million was a share-based payment, compared to $ 126.5 million in the corresponding period.
Playtica is a gaming company that operates 15 mobile games, in which 10.9 million users played in the third quarter of 2020, of which 283,000 paid users. Most users come from the United States, from which 70.9% of the company's revenue came in the first nine months of the year. Canada, Europe and Australia accounted for about 24% of the revenue for the period, and 5% of the rest of the world.
Playtica reaches users through third-party platforms, such as Apple, Google and Facebook. Apple's platform generated the highest amount of revenue for the company for the first nine months of 2020, which stood at $ 619.8 million. Google's platform generated $ 605 million in revenue, while Facebook's revenue generated $ 215.6 million. The other platforms together generated revenue of about $ 109 million.
Playtica was founded in 2010 by CEO Robert Antokol and Uri Shachak, who retired from it in 2013 and does not own shares in the company. Antokol's annual salary for 2020 was $ 372.2 thousand, but his total remuneration for this year will be $ 335.7 million. The company employs 3,700 people in 19 offices, located in 12 countries. The company's management headquarters are located in Herzliya Pituach, and together with the company's offices in Sharona Tel. Aviv, the company employs about 850 people.