Betar Jerusalem football team will be jointly owned by Moshe Hogrg and Sheikh Ben Khalifa of Dubai

The Betar Jerusalem football team will be jointly owned by Moshe Hogeg and Sheikh Hemed Ben Khalifa of Dubai. The Sheikh has agreed to invest more than NIS 300 million for the team in the next decade. His son will be the second strongest man in the club after owner Moshe Hogg. Named after Joseph Trumpeldor Al Quds.Amazing, historic and a bit hallucinatory.2020 at its best.
The money is supposed to be invested in infrastructure, so at least it was promised: "The money that will go into the club's coffers will be used primarily for investment in infrastructure, youth and the acquisition of potential players for development. , Who will be his representative in everything related to the club, "wrote a reporter in a Betar announcement.
This is a significant achievement of a celebrant who on Rosh Hashanah Hebrew began the search for a partner in the Emirates - through intermediaries - and achieved what he wanted even before the civil Rosh Hashanah. This is real history. An initial collaboration that may change the face of the capital's senior football team and Israeli football. It has the potential to be a club acquisition story that will be told all over the world.
At the same time, there is apparent opposition to the new (and Muslim) owner among quite a few fans. Most of the resistance comes from racism and xenophobia, dangerous and disgusting phenomena that have alienated investors, supporters and fans from Betar Jerusalem over the years.
This resistance is despicable however, when someone stranger, who is not connected to the team or has a significant sporting background, comes to it as an investor or owner it is okay to accept him with healthy suspicion. Why? Because he plans to do something with this community institution called a football club. The fan is not a customer, his emotional connection to the group is generally related to his self-image, his values, his childhood. A football investor who does not understand this may do things that will hurt the psyche of the fans. We have seen this happen in Israel and around the world.