Leumi Card launches a program to promote Israeli Fintech start-ups

Leumi Card launches a program to promote financial innovation through the "VALUE" program as part of its efforts to expand cooperation with Israeli start-ups and technological ventures.
The goal of the program is to create relevant and valuable innovation by building various models of cooperation ("Design Partnership") in favor of adopting new technologies in the fields of customer service, marketing, cyber, payments and Pintek. As part of the program, start-ups from these fields are invited to join Leumi Card in order to formulate and assimilate their product in the company's activities.
The program focuses on adapting the product to the financial market and improving customer value, building a relevant business model and Go-To-Market for product, business development and connection to international partners who work with Leumi Card and the possibility of assimilating the product in Leumi Card as a first customer.

Leumi Card believes that in order to implement innovation in practice, open the door to start-ups, enable open dialogue and experience a real business environment and market conditions, and build a relevant product in common - these are often of great value to the success of the start-up.

The program is intended primarily for start-ups at all stages, up to advanced recruitment stages, as well as for research bodies and corporations interested in experiencing the financial environment.

The organizers of the VALUE program will find innovative technologies that provide solutions in the world of data extraction tools for various needs, value added services for customers, various payment methods such as Ecom, mobile, virtual cards, internal efficiency and customer experience.
Leumi Card will provide the companies participating in the program with a range of experts and consultants who will support the company's growth efforts, access to its accumulated business knowledge and ability to connect to the company's assets and processing tools.
Ron Fainaro, CEO of Leumi Card: "The financial institutions in Israel may miss the flowering of Israeli pintek. The future of Israeli philanthropy depends not only on regulation but also on us as leading financial entities. If we do not wake up in time.
Ohad Maimon, VP of Business Development and Strategy and who heads the VALUE program: "The launch of the VALUE program is another step in our long-standing work with start-ups.