Beer manufacturer AB InBev is setting up a cyber division in Israel


by Ifi Reporter Category:Hitech Jun 12, 2019

The world's largest beer manufacturer, AB InBev, is setting up a cyber division in Israel that will meet global information security needs in all the regions in which it operates. The company has begun recruiting senior cyber personnel to be employed at a technology center it operates in its offices, which are spread over an area of ​​1,200 square meters at the Sonol Tower in Tel Aviv.
In the first stage, about 30 employees will be recruited. By the end of next year, about 100 cyber workers will be recruited.
AB InBev began operating in Israel after purchasing the Weissbeerger startup a year ago. Which developed a platform that enables the analysis and analysis of the consumption of all food and beverage products purchased at points of sale. This is done by connecting beer taps to the Internet and collecting data from the cash register. The consumption data is analyzed in real-time and the platform enables the adoption of customized application recommendations for the business, which leads to increased efficiency and increased sales.
 As a result of the acquisition, Weissberger became the development center of the Israeli brewer. In addition to the establishment of the cyber division, AB InBev is also recruiting 30 additional employees to Weissberger in Data Scientist, Analytics, SW and QA. Weisberger currently employs 120 people, 100 of them in Israel, and the rest are distributed at the company's offices in Australia, Argentina, Canada and Korea.
Weisbirger was founded in 2012 by Omer Agiv, the company's CEO, and Uri Pincher, who serves as vice president of business development. AB InBev produces about 500 brands, including Budweiser, Bud Light, Corona, Stella, Bex, Leff, Hogarden and more. The corporation holds a market share of 25% of the world's capital consumption and its brands are sold in cycles of tens of billions of dollars.


ואיז ורונסי, סמנכל טכנולוגיות וסייבר

ורטואיז ורונסי, סמנכל טכנולוגיות וסייבר



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