Facebook is acquiring the Israeli start-up Redkix for $ 100 million

Facebook, the largest and most successful social network in the world, announced that it is acquiring the Israeli start-up Redkix. The acquisition price was not disclosed, but the market believes it is a $ 100 million deal. Following the acquisition,Redkix employees will become Facebook employees and join the giant social network.

They will join a team that brings together communications solutions for companies and businesses. Today, the offices of the Israeli start-up company are located in San Francisco and Tel Aviv. Raddix's employees are moving to the Facebook base in London, and Radkix, founded by the brothers Udi and Roi Antebi, offers e-mail services to businesses and solutions that bring the old business world to the forefront of technology. Messaging application - where users can see whether the recipient has read the message, which of their workmates are connected to the computer, create email groups, and more. The application it developed enables employees and managers in organizations to receive emails and messages, as well as manage the journal, from one place.

 Redkix entrepreneurs have made it clear that the company will not remain an independent company but will be assimilated on Facebook. The Antebi brothers said in a post posted on the company's website that their application will be disabled. "When we launched the enterprise application, our goal was to build a modern, central platform for business needs, and we saw how companies thrive when they work together." "The closeness between people is at the heart of Facebook's vision," the two added. "Workplace does this in organizations and makes employees more connected and productive, and we are excited to work with them and with them to help companies collaborate and get the job done."

This is the fifth time Facebook International has acquired an Israeli company. In 2011, SunPeto became the first Israeli company to be acquired by the management of the chain for $ 70 million, followed by PaceCom in 2012 for $ 100 million and Unabo in 2013 at $ 200 million. million dollar. Peppers was acquired in 2015 for $ 40 million, and Redkix is ​​joining this list.